Diamond Buying Guide
Whether you are searching for the perfect diamond for your engagement ring or choosing a setting for an heirloom diamond, it’s important to understand the essential qualities that determine a diamond’s value.
You may have heard of the 4Cs of diamond quality, a globally accepted standard for describing diamonds created by the Gemological Institute of America®. The qualities of cut, colour, clarity, and carat weight contribute to the overall value and beauty of a diamond. Combine the 4Cs of diamond quality with your own visual preferences to find the diamond of your dreams.